We were contacted on a Thursday morning, signed a contract that afternoon and went live with a redesigned website and magazine the following Tuesday. Every year, in anticipation of the Academy Awards, Homemade Media, Inc. publishes Academy Awards Preview Magazine.Filled with information from industry insiders, the preview magazine includes not only a listing of all nominees for the major categories, but also subjective factors that forecast trends and seek to handicap the races, as well as strictly editorial content. The magazine is read and used as a reference by journalists and the general public.
The previous issues of Academy Awards Preview had a muddy overall graphic identity and the raw data was presented in a confusing and narrow manner that prevented it from reaching a greater audience. The primary objective of the redesign initiative was to provide a cohesive visual identity and give the publication a lighter, funner identity that would make a handy companion to the academy awards telecast. The challenge was working within a tight timeframe to make the data and editorial content, firstly, legible and also aesthetically pleasing.

One solution was to create a simple cover and new logo that more prominently displayed the magazine title while aligning the publication closer to the Oscar contest, while emphasizing “Preview” through size and color.
Information and statistics for each nominee were shifted from a horizontal, compressed mass, to a more legible vertical list that can be easily cross referenced between the nominees.

Existing 2007 cover and logo (l), Redesigned 2008 cover and logo (r)

Existing 2007 Best Actor race sheet (l), Redesigned 2008 Best Actor Sheet (r)

New Best Animated Film Spread

New Editorial Content

New Website Design